Because we can help to increase the visibility and space of this cultural and market segment of independent opticians. We can take your brand directly into independent optician stores to effectively boost awareness of your products, their history and the philosophy that sets them apart.

We can be a valuable source of information for optometrists, providing them with useful insight into the world of independent eyewear brands, and helping them to choose quality products and innovative projects. In addition to telling the story behind every pair of glasses and the information to convey to customers.

Because we can help to increase the visibility and space of this cultural and market segment of independent opticians. We can take your brand directly into independent optician stores to effectively boost awareness of your products, their history and the philosophy that sets them apart.

We can be a valuable source of information for optometrists, providing them with useful insight into the world of independent eyewear brands, and helping them to choose quality products and innovative projects. In addition to telling the story behind every pair of glasses and the information to convey to customers.

Because we have many years’ experience in this sector, we know optometrists well and we are accustomed to speaking their language when imparting information, which is useful for conveying news in the simplest and most effective way. Ottica Italiana has over 60 years’ publishing experience in the sector, with the added value of being able to physically deliver the magazine, and therefore this segment, directly to independent optician stores, thanks to our superior penetration of optician stores compared to the competition.

Our Optoservice publishing company is a member of the most important and representative professional organisation for independent opticians: Federottica.

INDI-E magazine is published twice-yearly, with issues released to coincide with the two leading eyewear shows, Mido and Silmo. The magazine is aimed primarily at the Italian market and distributed in print version to a select number of optician stores (4,000). A digital version distributed through a mailing list.

To improve quality standards and attention to the environment, INDI-E is printed using recycled materials with a low environmental impact, or sourced from forests managed in compliance with the principles of responsible forest management established by the Forest Stewardship Council. FSC was founded by a group of environmentalist organisations, representatives of indigenous peoples, international development corporations, forestry producers, workers, woodworking industries, forestry technicians and scientists to create an alternative to deforestation and forest degradation.